Tips for Starting Your Small Business from Pop Goes the Waffle Founder Sara Fludd

February 25, 2022

Before Black History Month comes to an end, we’re sharing some advice for starting your small business from Black woman business owner – and valued client – Sara Fludd, the Founder and Chief Waffle Officer of Pop Goes the Waffle. Pop Goes the Waffle is a one-of-a-kind liege waffle company dedicated to serving the people of Tampa Bay and beyond!

Sara Fudd

Sara is a role model for others who may be interested in starting their own business. Check out some tips for chasing your small business dreams, inspired by Sara’s success story:
  1. Be authentic. The best way to connect with your target audience is by being authentic and sharing the ups and downs of your small business journey. Pop over to Pop Goes the Waffle’s social media for some inspiration.
  2. Do your research before you get started. It’s important to have a well thought out plan before you dive in headfirst.
  3. Make sure your venture is a true business, not a hobby. Many people turn their hobbies into businesses, so it is possible! Just make sure your business is sustainable.
  4. Go into it slowly. There’s no rush! Take your time getting started so you don’t feel too overwhelmed.
  5. Keep your day job while you build your business. It might be exhausting but finding the time to stick with your day job while you take on this new venture will pay off in the long run and relieve some of the pressure.

We hope you found inspiration from Sara’s success. But if you also found yourself craving waffles after reading this, make sure to go check out Pop Goes the Waffle! You can get your waffle fix by ordering online, finding her food truck, or by visiting her new café, which opens March 17. The hours of operation will be Thursday – Friday from 7 a.m. – 12 p.m. and Saturday – Sunday from 8 a.m. to 2 p.m.

Ready to start your small business? Contact an SBA expert at BayFirst today to discuss the products and services available by filling out the form below.

*BayFirst d/b/a BayFirst Bank is a Florida state chartered commercial bank.


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