Information We Collect
We collect different types of information depending on how you interact with our website. When you browse the site, we may collect general data such as your domain name, the date and time of your visit, the pages viewed, and the site you visited prior to ours. This helps us understand website traffic and improve your online experience.
If you use tools like calculators or self-assessments, you may be asked to enter personal details for functionality, but that data is not stored. If you fill out a form, such as a contact form or loan application, we may retain the information you provide—such as your name, email, and account details—to process your request. This data is treated with the same confidentiality as if you had provided it in person.
Cookies & Tracking
To enhance your experience and improve the performance of our website, we use cookies and other tracking technologies. These tools help us understand how visitors interact with our site, remember your preferences, and ensure our services function securely and efficiently.
Cookies fall into several categories:
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Essential cookies enable core functionality such as page navigation and secure areas of the website.
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Performance and analytics cookies help us measure website traffic and usage patterns so we can improve our services.
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Preference cookies remember choices you make, such as your region or language.
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Marketing cookies may be used to deliver relevant ads or track the effectiveness of our promotional efforts.
While most web browsers automatically accept cookies, you can set your browser to refuse cookies or to alert you when a cookie is being placed. Please note, disabling cookies may impact the performance or functionality of certain parts of our website.
If you prefer not to have your online activity tracked for analytics or marketing purposes, you may opt out of certain cookies.
Click here to manage your cookie preferences.
Confidentiality and Security of Nonpublic Personal Information
Protecting your personal and financial information is one of our highest priorities. We maintain strict standards for privacy and apply a combination of physical, electronic, and procedural safeguards to prevent unauthorized access, use, or disclosure of your data. These safeguards comply with federal and state regulations, and we regularly review and enhance our practices to address evolving cybersecurity threats.
We collect personal information from a variety of sources, including applications and forms you complete, transactions made with us or our affiliates, and consumer reporting agencies. This may include your name, contact details, income, account balances, credit history, and other relevant data necessary to provide financial services and support.
We restrict access to your nonpublic personal information to employees who need it to serve you—such as processing transactions, providing products or services, or supporting your account. Every employee is trained to protect customer information and understands the importance of confidentiality.
We do not sell your information, and we do not share your nonpublic personal data with third parties except as permitted or required by law. In some cases, we may share information with trusted third-party service providers who assist in delivering services on our behalf, such as payment processing or account support. These providers are contractually obligated to safeguard your information and use it only for authorized purposes.
Even after your account is closed or becomes inactive, we continue to protect your information as described in this policy.
How to Report Inaccurate Information
If you believe we've shared inaccurate information with a consumer reporting agency, please notify us in writing. Include a description of the issue and send your request to:
Attn: BayFirst National Bank
BayFirst Compliance Officer
700 Central Ave., St. Petersburg, FL 33701
Your Rights as a California Resident
Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, the sources of that information, why we collect it, and who we may share it with. You may request this information twice per 12-month period.
You also have the right to request the deletion of your personal information, subject to certain legal exceptions. If your request is denied, we will explain the reason. You may also opt out of having your information used for marketing, advertising, or lead generation.
If you have any questions, please contact the BayFirst Contact Center.